The social media-made-famous beauty brand, Glossier, just made us millennial women all very, very happy by opening up two showrooms in San Francisco and New York City. Because the pop-up shop in San Francisco will only be around until April 15th or so, my friend and I rushed to the store a few days ago after work to try on all of the products in person, and to check out the cafe that Glossier converted into a pink makeup and skincare paradise.
Glossier took over Rhea's Cafe, a place famous for their Chicken Katsu sandwich and other Asian-inspired deli items like the Korean Barbecue sub. As you can see they converted the bar area into a full makeup try-on station, complete with a set of mirrors and a set of plates on the counter containing Glossier products for customers to try on.
There were also some freebie Jolly Ranchers scattered around the tables, completing the nostalgic bar aesthetic.
I spent a lot of my time at the above counter, which contained all the different lip products (what a surprise) and all the different shades of their new product: Lidstar—a glowy liquid eyeshadow. I had already purchased the Generation G in "Crush" and did a review on it here. I realized after swatching several different shades of the Generation G that the color pay off for these varies throughout the line. Here's the face I ended up with after trying on a few products:
I'm not really an eyeshadow person, but I loved how easy the Lidstar was to apply, and how natural it looked on my lids. You can easily apply and blend out the 2 different shades with your fingertips. The range of shades are also super pretty and perfect if you're just starting out with eyeshadow like me. These light, pastel colors are great for spring and create a romantic, innocent look.
I can't tell what exactly my friend is wearing in this photo, but I remembered that she was trying out the Generation G in "Jam", and the Boy Brow—from this photo alone, it looks like black was her shade.
The cafe actually served food during the pop-up event earlier on in the day—so it was a fried chicken and lipstick kind of situation. By the time we arrived in the evening, the cafe was only serving drinks at the bar. That was probably for the best, actually. Trying on makeup and eating a fried chicken sandwich are both lovely activities—but better done individually.
It's always refreshing when brands that solely sell online and do their product marketing through social media create pop-up shops. Especially makeup brands: the step of testing out products to see how they look on you is crucial. I also loved how they scattered the same items throughout the store, so that even if someone else was trying on a product you were eyeing, you could simply just go to another stand and find the same product.
Everlane also recently opened up a shop in the Mission recently!
So what did I end up purchasing? I got the Lidstar duo in "Moon", a translucent white, and "Cub", a peachy dusty pink. Because I'm quite picky when it comes to skincare, and because I haven't done a lot of research on Glossier skincare yet, I was a little hesitant to try any of the skincare that was displayed. However, I did end up purchasing their Invisible Shield Sunscreen, which upon trying, felt really lightweight—which is uncommon for most sunscreens.
Check out the Facebook Event, if you're interested in paying a visit yourself!